Apple has quietly snapped up a mapping analytics company, as it strengthens the challenge Apple Maps presents to arch rival Google Maps. The latest acquisition is Mapsense, sources tell Re/code, a San Francisco startup which promises cloud-based visualizations and analytics of geo-data. The Cupertino firm splashed out between $25m and $30m to bring the twelve-person team in-house, the sources claim, … Continue reading
Apple has quietly snapped up a mapping analytics company, as it strengthens the challenge Apple Maps presents to arch rival Google Maps. The latest acquisition is Mapsense, sources tell Re/code, a San Francisco startup which promises cloud-based visualizations and analytics of geo-data. The Cupertino firm splashed out between $25m and $30m to bring the twelve-person team in-house, the sources claim, … Continue reading